
Van Ree Watches (VRW) is a new Dutch brand which combines haute horlogerie and biotechnology. The unique new DNA collection has been launched last weekend at Jumping Indoor Maastricht.
The peak event at the launch was the Friday night auction on November 19th. In front of a massive audience one of the newly designed DNA watches introduced at the launch was auctioned. The money raised by this auction was entirely donated to the Orange Babies foundation. This foundation helps and supports HIV infected mothers and their children in Africa. Founder Baba Sylla received a €5.000,- cheque from the watchmaker Daniël van Ree. The proud new owner of the watch can look forward to a visit from Van Ree in person where a sample of DNA will be taken to be processed into the watch.
Van Ree Watches distinguishes itself from traditional brands by being personalized, innovative and connected to people. Next to contemporary high-end personalized watch design the personal connectivity is also manifest through The Van Ree Foundation. The VRW team is deeply impressed by The Orange Babies, its goals and its approach and has decided to keep on supporting The Orange Babies Foundation.
For more information visit: www.vanreewatches.com
(Photo caption)
From left to right: the proud owner of the DNA watch, watchmaker Daniël van Ree, Baba Sylla and the ‘VRW’ watch girls.